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GSM is grams per square meter: weigh a square meter of the fabric and that is the number. It is the most useful figure on a blank, and the most misread. Heavier is not better. Heavier is different.
Our range runs from 140gsm to 380gsm, all on one block, and every step up changes three things: how it hangs, how it takes a print, and which months you will wear it.
The weights, one by one
- 140gsm. The Lightweight Tee. It drapes rather than holds. A summer tee.
- 160gsm. The Fitted Tee and the Tank. Light enough to sit close or go under a shirt without bunching.
- 180gsm. The Classic Tee and the Crop Boxy. The everyday weight, and still easy in warm weather.
- 200gsm. The Longsleeve and the Midlength Boxy. Enough body for a boxy shape to keep its corners.
- 220 to 240gsm. The Heavyweight 220 and the Oversized Boxy. The point where a tee stops behaving like a tee and starts behaving like a garment. It hangs straight from the first wash.
- 320 to 380gsm. The Crew Sweat, Hoodie and Zip Hoodie, in brushed-back fleece of 80% organic cotton and 20% recycled polyester. The Hoodie stands up on its own.
What it does to a print
A heavier cloth gives ink a firmer, flatter surface, so fine lines and big solid areas both sit cleaner. A lighter tee moves more, and the print moves with it. Neither is wrong. A soft one-color chest print suits 140gsm. A four-color back print wants 220 or more.
What it does to the wash
Every weight is enzyme washed and pre-shrunk to under 3 percent before it ships, and each new weight goes through fifty washes before it goes on sale. The care changes at the fleece: tees can tumble dry low, but the 320 and 380 pieces should dry flat, and the print should never be ironed.
So pick the weight for the months you will wear it most, then the fit. If you want one tee for the whole year, 180 is the safe answer. If you want one that still looks new next year, go to 220.
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