BLANKS Journal

Recycled board, printed once, stacked on a pallet. The least glamorous part of the business and the part that gets the order to you.

In a shop you would pick it up, hold it to the light and pull the collar. Online you cannot, so here is what to read instead.

Starting a label or a merch table? You do not need twelve garments. Three, chosen by weight rather than by style, will cover the year.

Seven things to check before you put ink, thread or vinyl on a blank, and a cheap way to test them before you commit to a run.

Grams per square meter is the one number on a blank that tells you how it hangs, how it takes ink and when you will wear it. Here is what changes from 140 to 380.

Color is the easiest thing to change. The fit decides how a garment hangs, where the print lands and whether you wear it at all, so start there.