Behind the Trees: A Boutique Experience Elevated with Envy

October 6, 2025

About Behind the Trees

Behind the Trees is a carefully curated home and lifestyle store offering a beautiful mix of women's fashion, accessories, homewares, and baby gifting. With a strong eye for design and detail, the team was looking for a digital storefront that reflected the warmth and clarity of their in-store experience.

Choosing Shopify: A Simple Start

For Jacqui, the founder, Shopify stood out immediately for its usability and flexibility:

“I heard great things about Shopify and then did the trial. It was super user-friendly.”

After trying several options, Shopify made the most sense for building a store that could scale without the headaches of complicated back-end systems.

Why Envy Stood Out

“We chose the Envy theme for its clean, modern layout and easy customisation.”

— Jacqui, Behind the Trees founder

When it came to choosing a theme, Envy checked every box.

“We chose the Envy theme for its clean, modern layout and easy customisation. It beautifully showcases our curated products, works seamlessly on mobile, and offers features like promotional banners and quick-buy options, perfect for our boutique shopping experience.”

Easy Setup & Intuitive Customisation

Getting up and running with Envy was quick and effortless.

“The installation and setup process for the Envy theme was straightforward. It was easy to customise to match our brand, and we were able to get things up and running with minimal assistance.”

The team was able to make changes independently, with built-in features and a user-friendly interface guiding the way.

Standout Features

For Behind the Trees, several features made a real difference:

“The standout features for us were the clean, minimalist design, the promotional banner options, and the flexible homepage layout.”

These helped create a homepage that feels curated, welcoming, and effortless to navigate.

Built for Mobile Shoppers

With most of their customers browsing on mobile, responsiveness was non-negotiable:

“Our site looks clean and functions smoothly on all devices, with easy navigation, fast load times, and a user-friendly layout. Most of our customers shop on their phones, so having a seamless mobile experience has been essential and this theme delivers.”

Customer Feedback

The site redesign didn’t go unnoticed:

“We've received lovely feedback from customers who say the site feels warm, welcoming, and easy to navigate.”

Improved Shopping Experience

Beyond aesthetics, the features within Envy are helping drive a better buyer journey:

“Clear menus, well-structured collections, and a seamless mobile experience help guide shoppers effortlessly from discovering products to checking out, creating a smooth, enjoyable experience.”

“The quick-buy option, promotional banners, and product filtering make it easier for customers to find what they need and shop faster.”

“Features like image zoom and featured product sections also help customers feel more confident in their purchases.”

Enabling Growth

“The Envy theme has made it easy to scale our store and add new products.”

— Jacqui

As the brand scales, Envy keeps pace:

“The Envy theme has made it easy to scale our store and add new products. Its flexible layout and straightforward product management let us update collections and showcase new arrivals quickly, without needing technical help.”

Support That Delivers

Behind the Trees also had a positive experience with the theme’s support and documentation:

“Our experience with the support team and documentation has been positive. The resources are clear and helpful. And the support team has been responsive and knowledgeable.”

Final Thoughts

For Jacqui, Envy has been a game-changer.

“I’d say the Envy theme is a great choice for merchants who want a clean, modern look with easy customisation and strong mobile performance. It’s perfect for stores that want to showcase curated products beautifully and offer a smooth shopping experience. Plus, the built-in features save time and help boost sales.”